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KEBA - New subsidiary established in Turkey. _2009-02-11

The KEBA AG continues its focus on internationalization. The automation specialist opens a subsidiary in Turkey.

KePlus banking terminal
KePol parcel logistics solution
KeWin lottery solution
With an export ratio of 76 percent, the international market is very decisive for the business success of the automation specialist from Linz. The company's focused internationalization strategy in the previous years was a significant contributor to the success.
 
At the end of 2008, a new subsidiary was established in Turkey in addition to the subsidiaries in Germany, the USA, China, the Czech Republic and Romania.
 
The new subsidiary already has three employees. In the first year, the focus of the team will be on sales, business development and customer project management.
 
Commercial partner with enormous potential
Turkey counts as the most important commercial partner with enormous potential in Europe. Measuring 814,578 sq.m. Turkey is approximately twice as large as Germany and with about 70 million inhabitants it has a population more than ten times that of Austria.
 
For the past few years the country has been experiencing a boost to growth even, surprisingly, outstripping that of the 2004 leader China. Since then the Turkish economy has been experiencing a more modest growth but still, according to differing estimates, more than double the EU average.
 
Turkey is a strategically important country for KEBA due to its widely developed banking market. The Turkish banking market is known for its modern infrastructure: it allows for the shift of routine banking services to self-service very easily. In the past several years, modern central systems and host structures as well as the large technical affinity of the Turkish people allowed the number of available banking machines in the country to increase by leaps and bounds.
"Above all, we see a great potential here for our cash dispensers with Cash-Cycle technology", says CEO of the KEBA AG Gerhard Luftensteiner.
 
With these self-service terminals, the bank notes are deposited in bundles, checked for authenticity and placed in cassettes. If the next customer initiates a cash withdrawal, these bank notes are issued again. A closed cash loop results whereby the devices feature a very high availability. "Customers are thus able to realize considerable savings in cash handling and the personnel resources can be freed up for profit-making sales activities!” explains Gerhard Luftensteiner.
 
KEBA postal automation solutions revolutionize logistics
"We believe our KePol postal automation solution will be successful in Turkey – especially in the large economic centers”, added Gerhard Luftensteiner.
 
KePol self-service parcel machines have revolutionized logistics by automating the last mile in the postal and logistics business.
This automation solution is the future of postal delivery - here the experts agree. The demographic shift and the increase in e-commerce are presenting new challenges (and opportunities) for logistics companies. True, goods can be ordered today around the clock but their rapid delivery proves to be increasingly difficult, particularly in the large economic centers such as Ankara, Istanbul or Izmir, to name just a few.
 
Available 24/7
Significant costs and delays arise when a postal recipient cannot be reached. With KePol, KEBA has reacted to these challenges by making the pick-up and return of mailings possible 24/7.
 
KePol thus realizes clear competitive advantages not only through time and cost-efficient delivery but also through high customer satisfaction. A classic win-win situation for postal and logistics service providers and their customers. 
 
"KePol from KEBA is the package automation solution with the world's largest installation base. In Germany, there are now more than 1,000 machines installed that are known under the Packstation name. More than 1,000,000 customers already use the free service of the Deutsche Post World Net with an increasing trend." adds Gerhard Luftensteiner.
 
The Austrian automation specialist KEBA is also a complete solution provider to the Austrian Postal Service and operates test locations and pilot programs in various European countries.In Denmark, 60 machines are already successfully in use.
 
KeWin - lottery machines
Turkey is also an interesting market for lottery solutions, an area in which KEBA has been successful for years.
"Since there are only about 4,000 lottery terminals in all of Turkey and with the privatization of the lottery market being imminent, we see several opportunities for us in this field as well" says Gerhard Luftensteiner, CEO of the KEBA AG.
The KEBA AG has been continuously beating the global competition for years with its lottery solutions featuring high reliability and innovative scanning technology.
 
Not only the Austrian lottery for whom the KEBA AG is the exclusive supplier, but also the world's top-selling Spanish lottery relies on quality made in Austria. With roughly 10,000 KeWin devices, the world's largest lottery market is now almost exclusively being supplied with "made in Austria" lottery terminals. 

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