Happy Birthday! 10 years of KEBA Romania

Linz automation specialist is a market forerunner



KEBA AG, located in Linz, Austria, is celebrating an important anniversary together with its customers and partners: for 10 years, the internationally-active automation specialist has been represented by its own branch in Bucharest, Romania. The main areas for KEBA Romania are banking and service automation.


KEBA, market pioneer in Romania
KEBA is the first company in the Romanian market to introduce ATMs with closed money cycles (cash recycling technology). This technology enables combined cash deposits and withdrawals: deposited bills are checked for authenticity and suitability for use in circulation and then issued during the next withdrawal. This creates a closed money cycle. The advantages lie in the high availability of ATMs, as they practically refill themselves with the deposits and the periods between necessary fillings get longer for the financial institution, which lowers costs. With 30% of the market share, KEBA leads the Romanian market in cash-recycling ATMs.

A significant milestone of the KEBA subsidiary in the last 10 years was also the support of an important Romanian banking institute, which helped implement a 100% register- and cash-free branch. All customer transactions are handled via a self-service banking system - an initiative which is new in the Romanian banking market.

Elena Turda/General Manager KEBA Romania

Quality is in demand in Romania
“We are proud of the development of KEBA in Romania. We were able to win the trust of our customers very quickly by offering high-quality, integrated solutions adapted to the respective business requirements”, says Elena Turda, General Manager of KEBA Romania.

“Self-service banking continues to gain ground in Romania. KEBA is supporting the banking industry in this development with innovative solutions. With Austrian quality, our 50 years of experience in automation and a capable team, we score points worldwide – and in Romania as well”, adds Gerhard Luftensteiner, CEO KEBA AG. For the next years, KEBA Romania is planning the development of new services for the banking industry and packaging automation.

Michael Landl/International Sales Director KEBA, Elena Turda/General Manager KEBA Romania, Gerhard Luftensteiner/CEO KEBA AG

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