More Relevance, Less Scatter Losses
With KEBA Digital’s AI solutions, campaigns, offers, and audience analytics in retail are optimized in a data-driven way – delivering measurably higher conversion rates and stronger customer loyalty. By leveraging predictive insights, we help retailers personalize at scale and turn every interaction into a growth opportunity.
The Challenge:
Generic Campaigns & Untapped Data Potential
Many retail companies struggle with inefficient marketing:
campaigns are rolled out broadly, messages are too generic, and budgets are allocated based on intuition rather than data.
The result: low conversion rates, high wastage, and underutilized customer data.
Rigid target groups and untested campaign variants prevent retailers from managing marketing precisely and optimizing it dynamically.
The Solution:
AI-Powered Marketing Optimization
KEBA Digital uses artificial intelligence to analyze marketing data in real time, segment audiences precisely, and personalize content.
With modern machine-learning models, clustering techniques, and deep-learning algorithms, campaigns become more efficient, more relevant, and more profitable.
Campaign Personalization – Targeted Communication
Our AI analyzes customer behavior, purchase histories, preferences, and channel usage to automatically deliver personalized content and offers – whether in the online shop, newsletters, or print flyers.
Technology used:
recommendation algorithms, classification models, and deep-learning networks.
Benefits:
- Higher conversion rates through relevant content
- Stronger customer loyalty through personalized communication
- More efficient budget usage through targeted delivery
Offer & Promotion Management –
Dynamic Actions Instead of the Spray-and-Pray Approach
With AI-powered promotion analysis, purchasing behavior, customer segments, and price elasticities are evaluated.
This enables targeted campaign planning and optimal discount control – at the right time, in the right channel, and for the right audience.
Benefits:
- Increased promotion profitability
- Automated real-time offer optimization
- Reduced margin loss through precise control
Visualizations of Marketing Use Cases
Audience Analysis & Segmentation – Data-Driven Precision
Instead of broad or static customer segments, KEBA Digital uses AI-powered segmentation.
Purchase histories, interests, behavioral data, and demographics are combined to create precise audience profiles.
Technology used:
clustering algorithms and classification models identify customer groups with similar needs or potential.
Benefits:
- More precise audience targeting and campaign control
- Improved budget allocation and ROI optimization
- Foundation for personalized customer journeys
A/B Testing & Campaign Simulation – Data-Driven Optimization
Marketing activities are often rolled out without robust testing – which involves risk.
KEBA Digital enables AI-powered A/B testing and simulations to test different campaign variants and forecast their impact.
Technology used:
statistical testing methods and simulation models based on response data, conversion rates, and audience information.
Benefits:
- Faster insights into performance and impact
- Automated optimization through data-driven adjustments
- Sustainable efficiency gains across all marketing channels
Technological Foundation
KEBA Digital combines machine learning, statistics, and data science into a powerful marketing framework:
- Clustering algorithms
- Regression models
- Deep Learning methods
- Simulation models
Your Benefits
with KEBA Digital
Cost Reduction
Lower inventory and staffing costs through data-driven planning
Efficiency Gains
Automated forecasting and decision support
Sustainability
Less waste and transportation through more precise planning
Increased Revenue
Better product availability and higher customer satisfaction
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